Meta data deletion

When you connect a Meta ad account to ClickFortify, we store the following:

• An encrypted Meta access token for the connection, and an encrypted System User token if you upgraded to one.
• Your ad account id, name, currency and timezone, and the pixel id you selected.
• The structure of your campaigns, ad sets and ads (ids, names, placement settings) that we sync to attribute clicks.
• A log of conversion events we processed. Each entry contains only the event id, event name, ad account id, outcome, fraud score and reasons. It expires automatically after 90 days.
• Hashed emails or phone numbers inside conversion events are forwarded to Meta and are not stored by us.

1. Sign in to app.clickfortify.com.
2. Open Space Settings.
3. Under Connections, find Meta Business and click Configure.
4. Click Delete.

This deletes the stored Meta access token and the linked ad account records from our production systems. ClickFortify can no longer access your Meta assets. The synced campaign structure stays until you request deletion as described below.

Note: removing a single ad account from Space Settings → PPC Accounts → Configure → Remove Account stops all processing for that account. It keeps an archived record until you request deletion as described below.

To have all Meta-derived data for your space deleted:

• Email app@clickfortify.com from the address on your ClickFortify account. Use the subject "Meta data deletion" and include your space name.
• We confirm within 5 business days and delete your data within 30 days. Backup copies are overwritten within a further 30 days.
• We also ask our service providers to delete your data where applicable. Deletion covers the archived ad account records, synced campaign structure, pixel and token records, conversion logs and exclusion history.
• We keep billing records as required by law.
• You can also remove the app from your Facebook settings (Settings & privacy → Settings → Business integrations → ClickFortify → Remove). Removing the app revokes our access at Meta, but we are not notified when you do this. To have the data we already received deleted, also email us as described above.

For more on how we handle personal data, read the ClickFortify privacy policy and the ClickFortify terms of service. For anything else, email app@clickfortify.com.