Click fraud protection software for Google Ads and Meta Ads
ClickFortify scores every paid click, excludes fraud IPs in Google Ads automatically, filters flagged conversions before Meta receives them when the CAPI proxy is enabled, and logs why each click was flagged.
7-day free trial · No credit card required
What click fraud protection software is
Click fraud protection software checks every paid ad click, scores it against device, network and behavior signals, and acts on the suspicious ones before they waste more budget. ClickFortify scores each click on 100+ data points, excludes fraud IPs in Google Ads automatically and, with the CAPI proxy enabled, drops or tags flagged conversions before Meta receives them, from $10 per month.
The traffic it targets is invalid traffic (IVT): clicks from bots, click farms, competitors and anything else with no real buying intent.
You’ll also see it called click fraud software, click fraud detection software or click fraud prevention software. Click fraud itself is the paid-click part of wider ad fraud.
The difference between tools is whether they only report fraud or also act on it. For the mechanics in depth, read our click fraud protection guide.
From paid click to logged decision
Five steps run on every click, with nothing to review by hand.
Click lands
A visitor arrives from your ad, and ClickFortify records the GCLID or fbclid with it.
Scored
ClickFortify checks 100+ device, network and behavior data points for that click.
Decision
The signals combine into one risk score, judged against your sensitivity from 1 to 5.
Action
Observe only logs, Warn excludes the source for future clicks, Strict acts as soon as a threat is detected.
Logged
The click log keeps the IP, location, campaign, keyword and the reason it was flagged.
Types of click fraud it stops
Six patterns that get past basic filters, and what ClickFortify does about each.
Bots and automation
Scripts and headless browsers that click like people are scored on device and behavior, not just IP.
Competitor and repeat clicks
The same source clicking your ads again and again is flagged and, on Google Ads, excluded.
Click farms
Real devices paid to click show patterns that the device and behavior signals pick up.
Data-center, VPN and proxy traffic
Network signals mark clicks that come from hosting providers, VPNs and proxies.
Junk placements
Low-quality sites and apps are scored like any other source; on Meta, the publishers you block go to your block list.
Suspicious conversions
Conversions within 2 seconds of the click, conversions from bots and a third conversion from the same visitor are flagged.
One tool, two kinds of protection
Google Ads lets you exclude IPs. Meta doesn’t, so ClickFortify protects the conversion signal instead.
How ClickFortify works on Google Ads
- Automatic IP exclusionsIn Warn or Strict mode, flagged IPs and IP ranges go to your exclusions at campaign or account level.
- Performance Max coveredGoogle only accepts Performance Max IP exclusions at account level, so that is where ClickFortify adds them.
- The 500-IP capGoogle allows up to 500 IP exclusions per campaign, and ClickFortify’s exclusions count toward it.
How ClickFortify works on Meta Ads
- Every click scoredClickFortify tracks each Facebook and Instagram ad click by its fbclid and scores it. Meta has no IP exclusion setting, so nothing is IP-excluded on Meta.
- Conversion filteringOn Standard and Premium plans, with the CAPI proxy enabled, ClickFortify drops or tags flagged conversions before Meta receives them.
- Publisher block listClickFortify pushes the publishers you block to Meta’s block list.
Invalid click protection: what Google filters and what’s left
Invalid click protection starts with Google’s own filters, which remove the invalid clicks Google detects before billing and credit some it finds later. What gets through is the traffic that looks like a real user.
PPC fraud protection: what it includes
PPC fraud protection keeps paid search and paid social budgets away from traffic that will never buy. With ClickFortify it covers Google Ads and Meta Ads, in five parts.
Click scoring. Every paid click scored on 100+ device, network and behavior data points.
Automatic exclusions. Fraud IPs and IP ranges excluded in Google Ads at campaign or account level.
Suspicious-conversion flags. Conversions within 2 seconds of the click, conversions from bots and a third conversion from the same visitor are flagged.
Conversion filtering. With the CAPI proxy enabled (Standard and Premium), flagged conversions are dropped or tagged before Meta receives them.
Evidence and CSV export. Every flag logged with its reason; export every paid click for any website and date range to CSV.
How to choose click fraud protection software
Check any tool against these six points before you connect an ad account.
It acts, not only detects. Reports alone leave you editing exclusion lists by hand.
It uses signals beyond IP. Device and behavior data catch traffic that rotates IPs.
It syncs natively with Google Ads exclusions. Exclusions should land in your account automatically.
It explains every flag. You should see why a click was flagged, not just a score.
Pricing is published and tied to ad spend. You can check the cost before you talk to sales.
You can trial it on your own traffic. Your accounts are a better test than any demo.
Compare tools by category in our guide to comparing click fraud protection tools.
Who it fits
Agencies
Protect client accounts under your MCC, with unlimited team members.
For agencies
In-house brands
Keep daily spend on real prospects without extra manual work.
For brands
Ecommerce
Score shopping clicks before they drain the product budget.
Google Shopping
Lead generation
Flag suspicious conversions before they reach your CRM and bidding.
Meta lead adsFrom $10 a month, priced by ad spend
- Priced by your monthly ad spend
- Quarterly about 10% cheaper, yearly about 20%
- 7-day free trial, no credit card required
ClickFortify covers Google Ads and Meta Ads only. Microsoft Ads, TikTok and LinkedIn are not supported.
Click fraud protection software questions
Cost, coverage, and what the terms mean.
Google filters the invalid clicks it detects and credits some it finds after billing, which is a real baseline. It shows totals only, though, with no IPs you can exclude, and it doesn’t clean the conversions you send it. Click fraud protection software adds click-level evidence and automatic exclusions on top.
It can if sensitivity is set too high, so start carefully. New websites start in Strict mode; switch to Observe first, where ClickFortify scores and logs every click but excludes nothing. Review the flagged clicks and their reasons, then move to Warn or Strict and adjust sensitivity from 1 to 5.
ClickFortify starts at $10 per month, priced by your monthly ad spend, and prices for every plan except Enterprise are published on the pricing page. Quarterly billing is about 10% cheaper and yearly about 20% cheaper. You can try it free for 7 days with no credit card required.
Yes, but differently from Google Ads, because Meta has no IP exclusion setting. ClickFortify scores every Facebook and Instagram ad click and flags suspicious conversions. With the CAPI proxy enabled on Standard or Premium, it drops or tags flagged conversions before Meta receives them, and the publishers you block go to Meta’s block list.
They describe the same category from different angles. A click fraud tool or solution is software you connect to your ad accounts, such as ClickFortify. A click fraud service usually means someone reviews your traffic for you. Most advertisers need the software, because exclusions have to keep pace with the clicks.
Yes. Smart Bidding learns from the conversions you report, so fake conversions from bots teach it to find more of the same traffic. ClickFortify flags suspicious conversions and, on Meta with the CAPI proxy enabled, drops or tags them before Meta receives them. On Google Ads, excluding fraud IPs keeps those sources from clicking again.
See ClickFortify on your own campaigns
- Live product demo. How each click is scored and why it gets flagged.
- Protection walkthrough. Google Ads exclusions, and Meta protection for conversions and placements.
- Setup plan. A step-by-step plan to set up tracking and protection on your account.
Talk to the team
Pick a time that suits you. Google Ads and Meta Ads, no commitment.
7-day free trial · No credit card required