Google and Meta earn on every click. ClickFortify is the neutral layer.
Advertisers spend hundreds of billions of dollars a year on Google Ads and Meta Ads, and the platforms that sell each click also decide which clicks were invalid. ClickFortify is self-serve software that checks every paid click for the advertiser, acts on fraud automatically and shows the reason behind each decision.
Live, paying, on Google and Meta
As of October 2026
- Monthly recurring revenue
- $2.5K
- Monthly recurring revenue
- Paying customers
- 20+
- Paying customers
- Users
- 120+
- Users
- Agencies in talks
- 2
- Agencies in talks
The problem
Advertisers pay for every click, but they have no independent way to know which clicks were real.
The seller is also the judge
Neither Google nor Meta publishes an invalid click rate. They filter and credit invalid clicks themselves, after the spend.
Manual defences don’t scale
Google Ads allows 500 IP exclusions per campaign, a list no team can keep current by hand.
Bad clicks train the bidding
When fake form fills count as conversions, automated bidding learns to buy more traffic like them.
Why now
Bidding is automated
Performance Max and Advantage+ decide where ads run with fewer manual controls, so bad traffic flows straight into the learning.
Fraud looks more human
Residential connections and real devices make simple IP lists weaker every year.
AI agents can click ads
In a 2025 study, AI browsing agents clicked ads on a test booking site, and Google itself now uses large language models against invalid traffic.
The market
ClickFortify works where most paid media budgets already go.
- $294.7 billion
- Google advertising revenue in 2025.Source: Alphabet fourth quarter and full year 2025 results
- $196.2 billion
- Meta advertising revenue in 2025.Source: Meta fourth quarter and full year 2025 results
- 24.9 million
- More than 24.9 million advertiser accounts suspended by Google in 2025, alongside more than 8.3 billion ads blocked or removed.Source: Google Ads Safety Report 2025
- $172.3 billion
- Forecast ad fraud losses by 2028, up from an estimated $84.2 billion in 2023. An industry estimate without a published method.Source: Juniper Research via MediaPost
These are platform revenues and industry estimates, not ClickFortify’s own market size.
The product
One account protects Google Ads and Meta Ads.
Checks every paid click
Each Google Ads and Meta Ads click that lands on a page with the ClickFortify script is checked on device, network and behavior signals and given a risk score.
Acts on Google Ads automatically
In Warn or Strict mode, fraud IPs and IP ranges are excluded in Google Ads without manual work.
Cleans Meta conversion data
On Standard and Premium plans, with the CAPI proxy enabled, flagged conversions are dropped or tagged before Meta receives them, and publishers you block go to Meta’s block list.
Logs every decision
A click log with the reason for each decision, exclusion records and a CSV export of every click.
Business model and growth
How we make money
- Self-serve subscriptions
- Plans tiered by monthly ad spend, from $10 a month.
- Revenue grows with the customer
- As a customer’s ad spend grows, so does their plan.
- Monthly, quarterly or yearly
- Quarterly is about 10% cheaper and yearly about 20%.
- Enterprise
- Custom pricing for large advertisers and agencies.
How customers find us
- A product-led trial
- A 7-day free trial on the customer’s own campaigns. Setup is a snippet or Google Tag Manager plus an OAuth connection.
- Search and content
- A library of in-depth click fraud guides in English, Spanish, Portuguese and German.
- Agencies
- Agencies connect client accounts through a Google Ads manager account, so one agency brings many accounts.
- Affiliates
- A partner program paying 30% for 12 months, with its own dashboard and tracking.
What is already built
ClickFortify is live and sold self-serve today.
- Protection for Google Ads Search, Display, Shopping, Demand Gen and Performance Max
- Meta Ads protection with a Conversions API proxy
- Observe, Warn and Strict modes with sensitivity from 1 to 5
- A customer dashboard in 9 languages
- A website and guide library in 4 languages
- An affiliate platform with its own dashboard and tracking
Toward paid clicks from real people
Our aim is a paid media market where advertisers pay only for clicks from real people. No tool stops every invalid click today. ClickFortify is built to move advertisers closer, one checked click at a time.
Read our mission and vision
Interested in ClickFortify?
Tell us about yourself and what you invest in. We share the round, terms and detailed figures privately with interested investors.
Or email app@clickfortify.com