Bots & automated traffic
Headless browsers and scripts that click with zero intent. Fingerprinting and behavior scoring catch them even when they rotate IPs.
How bot blocking worksClick Fraud Protection for Google Ads and Meta Ads
ClickFortify scores every paid click for fraud, excludes invalid IPs in Google Ads automatically and filters the conversions you send to Meta.
Plans from $10/mo · 7 days free · No credit card required
- Block click fraud. Bots and click farms flagged in real time.
- Save ad budget. Repeat fraud IPs excluded in Google Ads.
- Cleaner conversions. Fraud-filtered events sent to Meta CAPI.
Works with
Google Ads
Meta Ads- Google Tag Manager
- WordPress
- Shopify
- Webflow
- Wix
- Squarespace
- Next.js
- React
- Vue
- Angular
- Custom HTML
Automated fraud
Software clicking your ads at scale, hiding behind servers and proxies.
Data-center traffic
Clicks from cloud servers and hosting networks, not real homes or phones. ClickFortify flags data-center IP ranges and excludes them in Google Ads.
Invalid traffic explained
VPN & proxy traffic
Clicks hiding their location behind data-center, VPN and proxy networks, flagged from the first click.
VPN traffic protectionFake human clicks
Real people paid or motivated to click your ads, or to fill your forms with junk.
Competitor clicks
Rivals clicking your ads to drain your daily budget. ClickFortify spots repeat offenders and excludes them in Google Ads, with evidence you can review.
Spot competitor clicks
Click farms
Paid workers on real devices generating “human” clicks. Behavior analysis exposes engagement that never converts.
What is click fraud
Fake leads & form spam
Bots filling your lead forms with fake details, wasting sales time and training your campaigns on the wrong people.
Fraud-filtered conversionsWasted, off-target clicks
Clicks that cost money but were never going to convert.
Low-intent clicks
Misclicks, junk placements and made-for-ads sites that burn budget without intent. Source quality scoring cuts the waste.
Build exclusion lists
Out-of-area clicks
Clicks from countries and regions you never targeted, often behind spoofed locations. ClickFortify flags location mismatches on the click.
How device fingerprinting works
Junk app placements
Low-quality apps and sites in Audience Network that send accidental and fake clicks. Bad publishers go to your Meta block list.
Audience Network fraudHow much of your budget goes to invalid clicks?
Enter a few numbers from your Google Ads or Meta reports to see your invalid click rate, clicks that never reached your site and your real cost per lead. Then start a free trial to see every click scored.
- Free, no sign-up needed
- Google Ads and Meta Ads
- Uses the numbers in your own reports
Real-time click scoring, before budget is spent
ClickFortify scores every paid click as it lands, using device fingerprints, network reputation and behavior, to catch click fraud before it wastes budget.
In Google Ads, ClickFortify excludes fraud IPs automatically; on Meta, it scores fraud and filters it out of conversions sent through CAPI.
- Automatic exclusions fraudulent IPs excluded in Google Ads
- 100+ data points device, network and behavior signals per click
- Evidence every flag logged with the signals behind it
See your own paid clicks scored, free for 7 days.
Plans from $10/mo · 7 days free · No credit card required
Built for the moment paid traffic starts looking wrong
Find suspicious paid clicks, protect campaign learning and act on evidence before more budget is spent.
Evidence before exclusions
ClickFortify checks repeat clicks, source quality, session depth and network risk before it excludes a source.Cleaner conversion signals
Fake clicks and leads teach bidding to chase the wrong users. Fraud-filtered conversions go back to Meta Ads through the Conversions API.Controls your team can audit
See why a source was flagged, which campaign it touched and what happens next.
Click fraud detection tools in one dashboard
Score every paid click, check the evidence behind each flag, and act on it: automatic IP exclusions in Google Ads, placement controls and the CAPI proxy on Meta.
Deep click log
ClickFortify logs every flagged click with its device fingerprint, network signals, score and the rule that triggered it. Export as CSV.
- IP address
- Fingerprint
- Score
- CSV export
Click quality analytics
See valid, suspicious and invalid clicks, with fraud broken down by campaign, keyword, device and IP range.
- Valid
- Suspicious
- Invalid
Bot and device detection
Device fingerprints, bot-tell signals and on-page behavior expose headless browsers and scripts, even when they rotate IPs.
- Headless browsers
- Bot tells
- Device fingerprint
Ad budget protection
ClickFortify excludes fraud IPs in Google Ads automatically. On Meta, Audience Network can switch off on ad sets where fraud is detected.
- Google Ads IP exclusions
- Audience Network switch-off
- Publisher block list
Conversion protection
ClickFortify flags suspicious conversions, and when the CAPI proxy is enabled it drops or tags them before Meta receives them.
- Suspicious-conversion flags
- Meta CAPI proxy
- Clean bidding signals
Automation rules
Set IF/THEN rules on click counts, time patterns or bounce behavior, and ClickFortify excludes matching IPs in Google Ads automatically.
- Click thresholds
- Repeat clickers
- Data-center & VPN
Try ClickFortify on your own Google Ads and Meta campaigns for 7 days.
Plans from $10/mo · 7 days free · No credit card required
Click fraud protection for your Google Ads and Meta campaigns
In Google Ads, ClickFortify excludes fraud IPs automatically across Search, Display, Shopping, Demand Gen and Performance Max. Meta has no IP exclusions, so protection there works on the leads, conversions and placements instead.
Meta Ads · Facebook & InstagramProtect what Meta learns from
ClickFortify flags suspicious conversions, drops or tags them in its CAPI proxy when enabled, and can switch off Audience Network (opt-in).
Google Ads
Covers Google Ads and Meta Ads only. Microsoft Ads and TikTok Ads are not supported.
Click fraud guides and research
Practical guides on click fraud detection, invalid traffic, and protecting Google Ads and Meta Ads performance.
Click Fraud ProtectionFacebook Link Clicks vs Landing Page Views: The Gap Test
Facebook link clicks vs landing page views: Meta can count a view without a pixel. Read the gap by placement, device and hour, not as proof of fraud.
Read the guide19 min read
Click Fraud ProtectionLaw Firm Click Fraud: Protecting High-CPC Legal Google Ads
Law firm click fraud hits some of the priciest clicks in search. Map your intake paths, catch fake consultations and bought leads, import signed cases.
Read the guide12 min read
Click Fraud ProtectionClick Fraud in Home Services Ads: HVAC, Plumbing, Roofing
Click fraud in home services Google Ads hides in your service area and phone calls. Fix Presence targeting, junk call conversions and emergency keyword spend.
Read the guide15 min read
Questions about ClickFortify, answered
How it works, what Google already does, and setup.
ClickFortify scores every paid click on 100+ data points across device, network and behavior signals. On Google Ads, ClickFortify excludes the IPs it flags as fraudulent from your campaigns automatically. On Meta, it flags suspicious conversions and, when the CAPI proxy is enabled, drops or tags them before Meta receives them. Microsoft Ads and TikTok Ads are not supported.
Partly. Google filters some invalid clicks before you are billed and credits some it catches later, but it reports only aggregate invalid-click totals. It doesn't show which clicks or why. ClickFortify scores each paid click, excludes flagged IPs in Google Ads, and logs every flag with the signals behind it, so you can check every decision.
ClickFortify is designed not to. It flags a click on its combined device, network and behavior signals rather than a single trait. Every flag is logged with the signals behind it, so you can review any exclusion. On Meta, ClickFortify never blocks visitors by IP. It drops or tags flagged conversions instead.
One script. Add the ClickFortify snippet to any website, or deploy it through Google Tag Manager. Then connect your Google Ads or Meta Ads account through secure OAuth. You don't need to rebuild your site. ClickFortify scores paid clicks that land on pages carrying its script.
Still have a question?
Talk to the team about your campaigns, or send us a message.
Stop paying for fraudulent clicks
Score every paid click on Google Ads and Meta Ads, starting with a 7-day free trial. No credit card required.
- Add one scriptPaste the snippet or use Google Tag Manager.
- Connect Google Ads or Meta AdsSecure OAuth, no code rebuild.
- ClickFortify scores paid clicksIP exclusions in Google Ads, filtered conversions on Meta.