Every paid click. Scored, acted on, explained.

Automation tells

WebDriver, Playwright and DevTools-driven browsers, plus about 18 consistency checks across user agent, GPU, screen, canvas and WebGL, recorded for every click.

Device ID

A stable device ID, so repeat clicks are caught even when the same device rotates its IP.

Verified crawlers

Googlebot, Bingbot and other search crawlers confirmed by two-way DNS, so real crawlers are never mistaken for fraud.

VPN, proxy, Tor and data centers

Every click’s IP checked for VPNs, proxies, Tor exit nodes and cloud or hosting networks.

IP reputation

IPs known for abuse, botnets and spam-trap hits, from a daily threat feed.

Repeat clicks

Too many clicks from one IP, IP range or device, across one or many campaigns, and Google click IDs that arrive twice.

Engagement scoring

Time on page, scrolling, clicks and form interaction turned into an engagement level for every visit.

TLS handshake fingerprinting

ClickFortify compares the way a browser opens its secure connection with the browser it claims to be, exposing bots that fake their user agent.

IP spoofing detection

ClickFortify catches clicks that disguise their real IP or location by checking the connection against what the visitor reports.

Mouse and touch behavior

Mouse paths, taps, scrolling and keystroke timing that are too straight, too fast or synthetic give scripted visitors away.

One combined risk score

Device, network, behavior and connection signals combined into a single score for every click, with the reasons behind it.

Placements and keywords

Junk sites and apps excluded as placements, and keywords you choose added as negative keywords.

Flagged-device audience

Google has no device exclusion, so ClickFortify adds flagged visitors to a remarketing list you exclude from campaigns.

Exclusion audience upload

With audience exclusions on, ClickFortify uploads flagged visitors in batches to a Google Ads exclusion audience.

Meta click tracking

Every Facebook and Instagram ad click tracked through its click ID and scored with the same signals as Google clicks.

Audience Network controls

Fraudulent publishers pushed to your Audience Network block list, and Audience Network switched off on ad sets where fraud is detected (opt-in).

Suspicious conversions

ClickFortify flags conversions within 2 seconds of the click, bots that converted, and devices with 3 or more conversions.

Automatic or manual

Let ClickFortify decide with a sensitivity from 1 to 5, or switch each detection rule on and off yourself.

Observe, warn or block

Start in observe mode to see what would be flagged, then move to warn or strict when you are ready.

Location rules

Set the regions you advertise in and act on repeated clicks from outside them.

Converters trusted

Visitors who convert are trusted for 14 days, so real customers aren’t excluded by mistake.

Click log with reasons

Every click with its IP, device, signals, score and the rule that fired.

Exclusion audit trail

Every exclusion recorded with its status in Google Ads, and alerts when tracking templates are missing or overridden.

CSV reports for credit requests

Export your click data, with each click’s status, to support invalid-click credit requests to Google.

Teams and agencies

Multiple workspaces, websites and ad accounts, team roles from owner to viewer, and Google manager account (MCC) support.