Click fraud protection for brands that run their own ads
Your team sets the budget, runs the campaigns and answers for the results. ClickFortify scores every paid click on Google Ads and Meta Ads and keeps fraud sources out of your Google campaigns. You set it up yourself, without an agency or a developer project.
7-day free trial · No credit card required
- Switch to Observe first. See what would be flagged before anything is excluded.
- One file for finance. Every paid click, with its status and reason, in a CSV export.
- Cleaner signal for bidding. Flagged sources excluded on Google Ads; flagged conversions filtered before Meta receives them.
The budget is yours. So is the question.
Invalid clicks don’t appear in Google Ads or Meta Ads reports labelled as fraud. They appear as a cost per lead that creeps up, a ROAS that slips and conversions nobody can follow up. Inside a company, those numbers land on your desk.
“Google already filters that”
Google removes some invalid clicks and credits some back, but it doesn’t show you which clicks they were or which ones it let through. You can’t check the work.
Bidding learns from junk
A bot fills in a form and the conversion counts. Smart Bidding and Meta’s delivery treat it as a win and look for more traffic like it.
“What did the budget buy?”
Finance or leadership wants a straight answer about paid media. A platform dashboard full of clicks and conversions isn’t one.
A rival you can’t pin down
The same clicks come in from the same town with no sales behind them. Without click-level records, a suspected competitor stays a suspicion.
Set up by your team, in your own account
No agency, no developer project. Four steps from sign-up to protection.
Connect your ad accounts
Connect Google Ads or Meta Ads through their own sign-in (OAuth), so you never share a password.
Add one script
Paste the async snippet on your site, or connect Google Tag Manager and ClickFortify creates the tag. It works on WordPress, Shopify, Wix, Squarespace or any site.
Every paid click is scored
ClickFortify checks each ad visit on 100+ device, network and behavior data points. Flagged clicks go into your click log with the IP, location, campaign, keyword and reason.
Fraud loses its reach
On Google Ads, ClickFortify excludes the source in Warn or Strict mode. On Meta, it protects the conversion signal instead.
Two platforms, two different fixes
Google Ads lets advertisers exclude IP addresses. Meta doesn’t offer IP exclusions, so ClickFortify doesn’t block anyone on Meta. It cleans what Meta learns from instead.
Google Ads: the source is excluded
- Automatic IP and range exclusionsIn Warn or Strict mode, ClickFortify adds flagged IPs and IP ranges to your exclusions at campaign or account level.
- Performance Max includedPerformance Max takes account-level IP exclusions, so that is where ClickFortify adds them.
- The 500-IP capGoogle allows up to 500 IP exclusions per campaign, and ClickFortify’s exclusions count toward that limit.
Meta Ads: the signal is protected
- Fraud-filtered conversionsOn Standard and Premium plans, with the CAPI proxy enabled, ClickFortify drops or tags flagged conversions before Meta receives them.
- Audience Network removalWhen you switch it on, ClickFortify removes the Audience Network placement from active ad sets that use manual placements. Advantage+ placements are left unchanged.
- Publisher block listClickFortify pushes the publishers you block to Meta’s block list.
The answer to “what did the budget buy?”
When finance or leadership asks about paid media, export the month. Pick a website and a date range, and ClickFortify builds a CSV of every paid click in that period, clean ones included. Summary counts sit at the top, then one row per click with 30 columns.
- What’s in each rowGCLID, status (such as GOOD, SUSPICIOUS or BAD), fraud reason, IP, country, city, campaign, ad group, keyword, placement, bot, VPN and data-center flags, and time on site.
- Why every click is in the fileA report of flagged clicks alone invites “compared with what?” With the clean clicks in the same file, anyone can sort by campaign and see the flagged share next to the rest.
- Built when you need itExports run on demand from the dashboard. Pull one before the monthly review, the budget meeting or a Google credit claim.
- Backing a credit claimGoogle reviews invalid-click claims through its Click Quality Form and issues credits against future spend, not cash refunds. The GCLIDs, IPs and reasons in the export give the claim detail.How Google invalid-click credits work
Run your first export on your own traffic.
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Watch your traffic for a week before you exclude anything
The worry for any brand is turning away a real customer. Set ClickFortify to Observe, read the click log, and move up a mode once the flags match what you’d have called yourself.
How modes and sensitivity work
Observe
ClickFortify scores and logs every paid click. Nothing is excluded, so delivery isn’t affected.
Warn
ClickFortify adds bad IPs to your exclusion lists, so future clicks from the same source don’t reach your ads.
Strict
ClickFortify acts on threats as soon as it detects them.
Your customers share IPs too. Office networks, mobile carriers and café Wi-Fi put many real people behind one address. Sensitivity runs from 1 to 5, and you can change it at any time in your protection settings as you learn your own traffic.
Selling online or collecting leads?
Smart Bidding and Meta’s delivery optimize toward whatever your conversion data says works. ClickFortify keeps flagged sources out of your Google campaigns and, with the CAPI proxy on, keeps flagged conversions from reaching Meta, so less junk reaches the data your bidding trains on. Where the damage shows up depends on what your ads are for.
How fake leads train Smart Bidding
Ecommerce brands
Shopping and Performance Max ads attract scrapers and bots that click product listings and never buy. The clicks cost money and drag ROAS down. ClickFortify scores each one and adds flagged IPs at account level, where Performance Max takes exclusions.
Lead-generation brands
Here the damage reaches the CRM. Bot form fills and junk enquiries count as conversions, your sales team chases them, and bidding learns to buy more. ClickFortify flags the clicks behind them, logs why, keeps those sources out of your Google Ads campaigns and, with the CAPI proxy on, keeps flagged conversions from reaching Meta.
Put a number on your own budget
Before the next budget meeting, run your figures through our ad fraud calculator. It returns an estimate, not an audit; your click log shows the real picture once ClickFortify is running.
- Google Ads or Meta Ads
- Your industry
- Your monthly budget and average CPC
Questions from in-house teams
What brands ask before they switch ClickFortify on.
Yes, Google filters some invalid clicks and credits some of them back. It doesn’t show you which clicks it removed, which it missed, or what reached your conversion data. ClickFortify scores every paid click on your site and logs the reason for each flag, so you can see what got through. Our guide on whether Google’s filtering is enough walks through the gap.
Not while you’re in Observe mode: ClickFortify scores and logs clicks but excludes nothing, so delivery isn’t affected. Switch to Observe first, review the click log for a week, adjust sensitivity from 1 to 5 in your protection settings, then move to Warn or Strict. On Meta, ClickFortify doesn’t block people. With the CAPI proxy on Standard and Premium plans, it filters flagged conversions.
Export the period they’re asking about. The CSV covers every paid click for a website and date range, with summary counts and each click’s status, fraud reason, campaign and keyword, so the flagged share sits next to the clean traffic. Our guide on what click fraud costs a business shows how to frame the number.
It can. Smart Bidding optimizes toward conversions, so a bot form fill counted as a conversion teaches it to find more traffic like that bot. ClickFortify excludes flagged sources in Google Ads in Warn or Strict mode and, with the CAPI proxy on Standard and Premium plans, drops or tags flagged conversions before Meta receives them.
Look for a pattern in click-level records: the same IP or range, the same location, repeat clicks on the same keywords and no conversions. ClickFortify logs each flagged click with its IP, location, campaign, keyword and reason, and in Warn or Strict mode excludes that source in Google Ads. Our guide covers what counts as proof.
Running ads for clients instead? ClickFortify for agencies
See ClickFortify on your own account
- Your traffic, live. What ClickFortify flags on your campaigns and why.
- The finance export. What the CSV contains and how to read it in a budget review.
- Your first week. When to move from Observe to Warn or Strict, and what sensitivity to start on.
Talk to the team
Pick a time that suits you. Google Ads and Meta Ads, no commitment.
7-day free trial · No credit card required