Ad fraud calculator
See what invalid clicks cost your Google Ads and Meta Ads campaigns, using the numbers from your own reports. Every result shows its formula.
Calculate invalid clicks from your own numbers
Where invalid clicks come from
Automated bots
Scripts and headless browsers that click ads, often through residential proxies so they look like real visitors.
Competitor clicks
Rivals clicking your ads to drain your daily budget, common in high-CPC local markets.
Click farms
People paid to click ads on real devices, which simple bot checks tend to miss.
Junk placements
Low-quality apps and sites in display and partner networks that send accidental or fake clicks.
How to cut the waste
Start with the free fixes, then add click-level protection on Google Ads and Meta Ads.
Score every paid click
ClickFortify checks each Google Ads and Meta Ads click on 100+ device, network and behavior data points.
Exclude fraud IPs on Google Ads
ClickFortify excludes fraud IPs and ranges automatically at campaign or account level in Warn or Strict mode.
Keep Meta conversions clean
Meta has no IP blocking. When the CAPI proxy is enabled, ClickFortify drops or tags flagged conversions before Meta optimizes on them.
Tighten your targeting
Exclude junk placements, add negative keywords and narrow location targeting to remove easy sources of invalid clicks.
Frequently asked questions
It uses numbers from your own reports instead of an assumed rate. On Google Ads it divides invalid clicks by clicks plus invalid clicks, the same invalid click rate Google reports, and compares paid clicks with GA4 sessions. On Meta it compares outbound clicks with landing page views. Every result shows its formula.
The rates come straight from your reports, so they describe your account. What reports cannot show is a paid click that loaded your page but was not a real person. A gap between clicks and sessions is worth investigating, but some of it is normal, from consent banners, redirects and slow pages. Click-level data, such as the click log ClickFortify records for every paid click, shows which clicks were invalid and why.
Google and Meta publish no normal invalid click rate, by industry or overall, and Google says there is no industry standard. Rather than apply a rate nobody can verify, the calculator works from your numbers. If you have none to hand, Quick what-if shows what 2%, 5%, 10% or 20% invalid clicks would cost, labelled as scenarios.
Industry analysis reported by MediaPost found that 8.51% of paid clicks were invalid in 2025, about 1 in 12, an estimated $63 billion of wasted global ad spend. High-CPC industries tend to attract more of it because each fake click costs more.
See ClickFortify on your own campaigns
- Live product demo. How each click is scored and why it gets flagged.
- Protection walkthrough. Google Ads exclusions, and Meta protection for conversions and placements.
- Setup plan. A step-by-step plan to set up tracking and protection on your account.
Talk to the team
Pick a time that suits you. Google Ads and Meta Ads, no commitment.
7-day free trial · No credit card required